Own Your Process

Branding Cary

Recognizing a shift from a growing community to a maturing one, the Town of Cary decided to undertake a branding process. One major goal was to better position the community to be more of a player on a national and international stage. The branding process took several years — longer than anticipated — but what came out of it was a logo, tagline, and message that encouraged citizens to strive for more and 10 takeaways for Cary to share with you. Continue reading